Minnesota’s Certified Organic Farmers Confident When It Comes To Marketing: Results from the 2007 Minnesota Department of Agriculture Organic Farmer Survey
Posted by Jim Riddle, February 29th , 2008.By Gigi DiGiacomo, Endowed Chair In Agricultural Systems Program, University of Minnesota and Jane Grimsbo Jewett, Minnesota Institute for Sustainable Agriculture
Organic crop and livestock demand has continuously outpaced supply—putting many organic growers in the driver’s seat when it comes to marketing. Navigating the organic marketplace, however, can be a bumpy ride—with prices fluctuating dramatically and new, unfamiliar buyers entering the marketplace. As demand for organic products continues to grow, so too does the need for information about how certified organic farmers market their products, the challenges they face in doing so and their related resource needs.
In response to demand for marketing information, six marketing-related questions were added to the Minnesota Department of Agriculture’s 2007 Organic Farmer Survey. The accompanying report analyzes organic farmers’ responses to questions about the marketing of organic crops and products.
